YouTube brings its huge fan base to music streaming Ed Jones / AFP/Getty Images YouTube is now one pandora charms online of the main ways new artists get discovered and established players get the word out about new music.
Official pandora jewelry rings sale videos by artists such as Psy, pictured, have amassed hundreds of millions of views, and have helped propel them to worldwide fame. YouTube is now one of the main ways new artists get discovered and established players get the word out about new music. Official videos by artists such as Psy, pictured, have amassed hundreds of millions of views, and have helped propel them to worldwide fame. (Ed Jones / AFP/Getty Images) The music industry's move toward paid subscription services, and away from discs and downloads, has been underway for several years. On Wednesday, YouTube joined the party bringing with it the world's largest audience for popular music and the financial clout of its parent company, Google Inc. The video streaming company announced plans to launch a service dubbed YouTube Music Key that will give users access to tens of millions of songs, for about $10 a month. The move underlined the shift toward streamed services as the music industry's future. Also Wednesday, concert promoter Live Nation announced a partnership with Vice to launch a music themed video service for mobile phones, TV and Internet. There is already fierce competition in this space from streaming services including Spotify, Rhapsody and Pandora. Still, YouTube's reach with consumers makes it a powerful contender out of the gate. Hollywood has its eye on Silicon Beach and beyond as technology changes the way we consume entertainment. Hollywood has its eye on Silicon Beach and beyond as technology changes the way we consume entertainment. "They're sort of already the 800 pound gorilla," said Ben Bajarin, an analyst at Creative Strategies. "They've already got a big base." Not everyone is signing on, however. Irving Azoff, the music industry veteran who has formed a new company called Global Music Rights to manage royalties for artists, says his 41 clients including Pharrell Williams, Smokey Robinson and the estate of John Lennon may not participate. Azoff, the former chairman of Live Nation, said YouTube isn't paying his clients enough. YouTube did not immediately respond to Azoff. Their new on demand offering will allow subscribers to listen to music and watch videos without commercials. Users will be able to listen on their smartphones while sending text messages and store videos and music on their devices for offline listening. launched delayed multiple times as rights negotiations dragged on. The debate has become even more heated in recent weeks. Taylor Swift recently joined a growing roster of musicians who have complained about the fractions of a cent that Spotify pays artists each time a consumer streams a song. Four days after her new album, "1989," was released, Swift and her Nashville based label Big Machine Records withdrew all her music from the streaming service. Jimmy Buffett recently went public asking Spotify founder Daniel Ek for a raise, and other musicians including Beyonce, Coldplay, the Black Keys and Radiohead leader charms for bracelets pandora Thom Yorke have chosen to withhold their music from the service. Yorke collaborator and producer Nigel Godrich wrote on Twitter that artists "are scared to speak up or not take part as they are told they will lose invaluable exposure if they don't play ball." Spotify founder Daniel Ek, for his part, has argued that the service's 12.5 million paid subscribers worldwide are spending $120 on music per year, more than "three times" than the average paying music consumer. Swift, before she pulled her catalog, wrote Ek, was on track to receive a $6 million payout this year. YouTube holds a complicated position in the music industry. Though it is seen as a critical promotional tool for labels and musicians, record companies pandora jewelry special also want to be able to better monetize their big online audience. The video site is now one of the main ways new artists get discovered and established players get the word out about new music. Official videos by artists such as Miley Cyrus ("Wrecking Ball") and Meghan Trainor ("All About That Bass") have amassed hundreds of millions of views, and videos have helped propel the likes of Justin Bieber, Psy and Baauer to worldwide fame. Two years ago, Swift even debuted her song "Never Getting Back Together" before it hit radio airwaves. And it's not just professional musicians. Countless numbers of people have uploaded their own versions and parodies of Gotye's "Somebody That I Used to Know" and "Let It Go" from Disney's "Frozen." Now Music Key is going down the path the likes of Spotify and Rhapsody have already charted, by charging users for access.
It's starting off with a promotional monthly fee of $7.99, $2 lower than most rivals. Those invited at launch will have free use for six months after it debuts early next week.
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